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🔺Don’t underestimate Avalanche

Maplestory, Gunzilla and FIFA

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Why are major gaming studios launching Avalanche L1 subnets? Do they not believe in the infinite garden of Ethereum? The short answer to that question is: costs. For the long answer, please continue reading.

— Donovan

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Base DEX traders will soon come partly from Coinbase:

The chart above shows weekly DEX volumes on Base over the past year, with trading peaking above $14b in January before cooling to a more stable ~$5b range in recent weeks. ETH-stablecoin pairs feature prominently, but there’s consistent long-tail activity with memecoins, project tokens and AI agents all in the mix.

This is the backdrop for Coinbase’s latest move, announced yesterday: direct Base DEX integration into the main Coinbase app. The vision?

“You'll no longer need to wonder where you'll find an asset or navigate the complexities of wallets or decentralized exchanges. With this launch, you can now be confident that if it's onchain, it's available on Coinbase,” the company head of consumer and business products, Max Branzburg, said.

For the average user, that’s a huge UX win: No bridges, no wallets, no gas juggling. Just click, trade, done. Coinbase abstracts away the underlying infra — for example, the DEXs like Aerodrome and borrow/lend platforms like Morpho — but still acts as the gateway. Users don’t choose a route or custody their keys. The app chooses for them, and no doubt takes a fee for the privilege.

That’s the trade-off of this frictionless future: vendor lock-in. 

But onchain UX has been improving as well. Axelar and OpenZeppelin just launched OpenBridge, which allows any app to route messages through multiple bridges at once, like a programmable multi-sig for cross-chain interactions. No lock-in, full composability, open source.

Built on the proposed ERC-7786 messaging standard, OpenBridge highlights the growing tension between competing philosophies of account and chain abstraction:

  • Coinbase: prioritize convenience, abstract everything, control the stack.

  • OpenBridge et al: prioritize sovereignty, empower devs, abstract infra — but not agency. It’s more of a plug-and-play interoperability but without the gatekeepers concept.

Each model abstracts something. But the question is: Who gets to choose and who benefits?

There’s tension here. On one side: a powerful aggregator, “onboarding the next billion” and all — but on its own terms. On the other: protocol-native infrastructure fighting to keep the rails open and composable for everyone.

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Avalanche in 2025 

FIFA, Maplestory, Off the Grid, Inversion.

These are among the few high profile names to have launched (or plan to launch) chains on Avalanche’s tech stack lately.

Why Avalanche and not Ethereum?

The answer starts with Avalanche9000, the network’s largest upgrade that went into effect last December. It was Avalanche’s own version of “The Merge,” which radically overhauled validator economics.

As part of ACP-77, Avalanche validator’s high fixed stake cost requirements (2000 AVAX) were replaced with a low-cost pay-as-you-go model.

Reduced upfront costs have made it attractive to launch a sovereign Avalanche L1 chain — it’s possibly even cheaper than a Celestia rollup or Cosmos Appchain, based on estimates by Blockworks Research’s EffortCapital.

The cost savings go further. 

Teams bootstrapping an Avalanche L1 can leverage what the C-Chain — Avalanche’s liquidity hub — has already built out.

For instance, Avalanche L1s can offer users the convenience of a CEX ramp via the C-Chain without having to pay a hefty percentage of their token supply to integrate directly.

“That's one of the core value propositions at Avalanche,” Ava Labs chief strategy officer Luigi D'Onorio DeMeo told me. “From a go-to-market perspective, it saves teams a lot of time and millions of dollars in integration fees.”

This goes for most standard chain infrastructure that the C-Chain already has, such as oracles, RPCs, indexers, explorers, NFT marketplaces, etc. — all of which can cost up to an estimated $13m for an independent L1 to bootstrap themselves.

It all hinges on Avalanche’s “Interchain Messaging” (ICM) protocol, which Avalanche L1s use to easily move assets to and from the C-Chain to take advantage of the aforementioned features.

C-Chain to Henesys (Maplestory’s chain) is today the most active back-and-forth route on ICM, facilitating thousands of messages daily.

Source: L2beat.io

Value accrual is another major reason to launch an Avalanche L1.

Avalanche L1s can devise clear value accrual streams to their native tokens by bootstrapping their own validator sets and issuing block rewards (or using their own native token as gas). 

Ethereum L2s cannot leverage the same levers and therefore have limited or no value accrual streams to their tokens, outside of governance (there are exceptions).

Finally, AvaCloud's HyperSDK also grants a high degree of L1 customization, a stark advantage over the constraints L2s face building on today’s rollup tech stacks.

AVAX value accrual

Given the problems of value accrual that have plagued ETH and ATOM, it’s worth looking at how AVAX accrues value.

First, 100% of all C-Chain fees are burned, compared to partial burns for Solana or Ethereum. AVAX burn had a monthly average of about $453k in 2025.

Secondly, validators continue to stake AVAX to validate the primary networks — about $8b (360.2m AVAX) is staked today.

Third, every Avalanche L1 validator pays a small monthly continuous fee in AVAX, as part of ACP-77. Depending on how many validators there are, these fees range from the hundreds to thousands. Blockworks Research’s Boccaccio has drawn up some nice estimates here for the Gunzilla chain:

Finally, there is a minimal, indirect fee on ICM that is burned whenever transactions interact with the C-Chain.

Avalanche’s path forward

When all is said and done, Avalanche’s business strategy rings familiar: Reduce upfront costs to subsidize long-term growth.

Ethereum is doing the same by forfeiting short-term execution fees to L2s in hopes of attracting data availability fees in the long run. Celestia is also practically giving DA away for free now in pursuit of long-term growth.

A popular misconception of Avalanche is that it does not want to be a fast chain, DeMeo told me — which he claims is untrue.

Both ACP-125 and ACP-176 (Octane) introduced reductions in the C-Chain’s minimum base fees and a dynamic fee mechanism to optimize gas fees — both of which have contributed to a 96% fee reduction since the start of 2025.

Fees will continue to go down as part of the network’s plans later this year to implement “asynchronous execution (ACP‑194),” he said.

Value accrual to AVAX has not yet occurred on a substantial level, but a clear path lies ahead. With 66 active L1s in the Avalanche ecosystem and even more onboarding, Avalanche is well positioned to grow a network effect of its own.

— Donovan Choy

From token design and modular infra to ZK systems and economic coordination — this is where the best builders on the planet will gather. 

Names like Peter Todd, Casey Caruso, and Jeremy Rubin are already on the agenda. If you’re tracking where the space is actually going, this is the room.

đź“… June 24-26 | Brooklyn